When it comes to capturing retail clients, ING has not yet enjoyed the same level of success in Italy as it has in Germany or Spain. Chief executive Ralph Hamers admitted this much to Euromoney in August, blaming Italy’s general openness to digital channels, though he predicted a shift would come that could allow online banks like his to put on exponential growth.
However, a surge in digital banking is already happening in Italy, according to locals, although in a different way to ING’s purer online approach.
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