The baby-boomer generation was born between 1946 and 1964, the product of a spike in births after troops returned home from the Second World War. They grew wealthier than the generation preceding them, having benefited from post-war subsidies and job creation. They were more engaged in social and political issues driven by the war they had avoided. They were healthier and more active than the generations preceding them. And they were the first to introduce the notion that generations differ in their outlooks, tastes and lifestyles – leading to the segmenting of Generations X, Y and Z that followed.
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