Santander has leapt six places to top the annual Euromoney survey of private banks in Latin America. It’s a surprise, not least to Luis Moreno, director of business development and marketing for private banking at Santander. “We were pleasantly surprised to move up so many places in the survey,” he says. “In terms of our satisfaction we want to be much better; we know we can achieve it.”
In 2007 Santander began implementing its global private banking business template in its core Latin American markets of Brazil (where the bank has 3,702 branches), Mexico (1,100), Chile (504) and Argentina (304).
Thanks for your interest in Euromoney!
To unlock this article:
