Private banking 2012: United Bankers – Finland

Since 2008, the financial crisis has played in United Bankers’ favour, explains Jani Lehti, chief executive of United Bankers Asset Management. “As a result of the banking crises, customers often find foreign players suspect and prefer local names with good reputation and contacts they know,” says Lehti. “Finnish private customers also consider local companies more trustworthy.”

But according to United Bankers, there is little competition between them and the global players anyway as the markets they each focus on are rather disconnected.