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When JPMorgan recruited for a position in its social-sector finance group last year more than 1,000 employees applied for the job. At Harvard Business School, social entrepreneurship and impact investing is now the most popular course. Impact investing might be the saviour of a finance industry tarnished in the crisis, stepping in to help solve the social problems that many governments are now ill equipped to handle alone. It is where capital markets meet benevolence.
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