Turkey’s city-centre streets, once the preserve of rundown cafés and unemployed men, are filling with gleaming new consumer goods stores. Selling everything from washing machines to swimming costumes, Turkish retailers are booming.
Even firms in the consumer sector whose profitability is fairly average by Turkish standards are now expanding rapidly at home and often in other emerging markets too. Domestic success has been driven by per capita income that by some counts has almost tripled in the past 10 years.
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