Euromoney was surprised this month when the press department at the best borrower in the world, Germany’s Finanzagentur, started suggesting a change of name in our article about its success (see Best borrowers 2011: A triumph for transparency, Euromoney June 2011).
The suggestion was that we refer to the finance agency as “the Issuer Bund”. A strange request as we all know that the clever people at the Finanzagentur, led by Carl Heinz Daube, do a lot more than just run the Bund calendar.
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