I don’t pretend to understand this social media stuff but I appreciate it’s a big deal if only because of my daughter’s utter inability to extricate herself from the clutches of Messenger, Twitter and Facebook, to name a few.
The folks at letstalkFX, the FX networking and information platform, are more savvy, but are deferring to a couple of social media specialists by joining forces with socialmarkets, headed by Elena Theodorou and Nancy Williams.
Theodorou has over 15 years’ experience in the FX markets, most recently in e-commerce at JPMorgan. Williams is a social media specialist who works “with companies to help mentor and drive strategic social media campaigns that are looking to use LTFX as an alternative sales and marketing channel.” Whatever that means.
Stefan Basiuk, a co-founder at letstalkFX, attempted to help me understand: “With our next phase of development underway we have had a number of discussions with companies both large and small that will be using letstalkFX as an alternative sales and marketing channel. socialmarkets is an ideal partner in this respect, particularly for those that may wish to take advantage of both social media and specialist FX domain expertise. socialmarkets can help to leverage social media tools to maximum advantage and provide training and support for those that may need it.”
Elena tried to clarify further: “socialmarkets is social media training with a forex wrapper. We have made sense of this space and work with our clients to show them how to apply social media effectively by ensuring they know everything they need to in order to implement the right social media strategy for them and their business. We and LTFX provide the gateway and tools that effectively lift the mute button that eFX imposed on the financial markets.”
My father used to say something about old dogs and new tricks. I’ve just joined the old dogs club.
