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It hasn’t always been this way, though, according to John Ahearn, global head of trade finance at Citi. “There was a time when Citi didn’t sufficiently emphasize trade finance,” he says. “Now we’re punching our weight in terms of products, following heavy investment in technology and expertise – we hired a lot of people from rival banks. It’s paying off in terms of client recognition.”
Ahearn believes that Citi’s current omnipotence in trade finance derives from a handful of simple differentiators.
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