Credit Suisse’s taking of the title of best global private bank in this year’s Euromoney private banking poll indicates that the integrated universal banking model is working. The bank has succeeded in making sure retail banking clients in Switzerland get moved up into the private bank, and that private banking clients use the investment bank and asset management arms when it is suitable. That added SFr3.6 billion ($3.4 billion) to total revenues over 2009, which is no small feat.
Other banks are trying the same approach.
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