GXS Bank is recognised as Asean’s best digital bank for consumers for demonstrating how a digitally native model, anchored in ecosystem integration and data-led decision making, can scale rapidly while delivering measurable impact in financial inclusion and customer experience.
At the centre of its strategy is a deliberate move to embed banking directly into the everyday digital journeys of customers. Rather than operating as a standalone mobile bank, GXS integrates its products natively within the Grab platform, giving it immediate access to a large active user base spanning consumers, drivers and small merchants.
“What we do is we embed ourselves into our ecosystem platforms, such as the Grab app, which is used by many as an everyday app for food deliveries, transport and more,” explains group CEO Pei-Si Lai.
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