Best for HNW: SEB
SEB’s ability to strengthen high-net-worth (HNW) services through targeted improvements to advisory quality, investment access and technology set it apart in Sweden during the review period.
From July 1, 2024 to June 30, 2025, SEB refined its client coverage model by segmenting Swedish HNW clients according to needs rather than wealth tiers, enabling more relevant support for groups such as entrepreneurs, landowners and senior executives. This approach improved how advisers matched liquidity requirements, business cycles and investment behaviour, ensuring that guidance was timely and more aligned with individual circumstances.
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