SEB’s recent push in Nordic family office services has been defined by a clear strategic choice to treat wealthy business-owning families not as standard private banking clients but as complex enterprises that need coordinated advice across ownership, governance, investment and day-to-day family matters.
The bank rebuilt this model in 2022, focusing on professional family offices and family-owned investment companies with institutional habits and substantial assets, and it has since organised its Nordic coverage around senior client executives with backgrounds spanning corporate, investment and institutional banking.
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