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Emilio Botín:
"Twenty years ago I would
never have dreamt that we
would be the ninth-largest
bank in the world" |
Botín: the man and his mission | Getting back to the Abbey habit | Awards for excellence - Best bank
EMILIO BOTÍN CALLS him the dealmaker. So when Juan Rodríguez Inciarte flew into London in the summer of 2004, it was with a specific – if surprising – purpose in mind.
Inciarte spent three days visiting branches of troubled UK retail bank Abbey. He took with him an expert in UK retail banking.
Inciarte, the CEO of Santander Consumer, turned up unannounced and pretended to be a customer, attempting to find out more about the bank's products. He wanted to know everything about Abbey's business – branch location, the quality of customer services, the scope of products.
After Inciarte flew back to Spain to meet...
