Avanza entered 2025 as a market-leading digital investment house and used the review period to deepen that advantage in Sweden’s fiercely competitive savings arena. Founded as an online discount broker 25 years ago, the Stockholm-based bank has evolved into the country’s largest purely digital platform for savings and investments, administering €100 billion for more than 2 million customers
A cornerstone of the 2025 story was continued organic growth. For the second consecutive year, Avanza attracted 170,000 net new customers while limiting churn to about 1%, driving net inflows equivalent to 8% of assets under administration.
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