Best bank: Absa Bank
Absa Bank’s South African strategy has centred on combining digital transformation, sector specialisation and capital markets leadership to build deeper customer relationships across retail, business, corporate and investment banking. Rather than focusing on standalone products, the bank has invested in integrated customer journeys supported by technology, data analytics and specialist expertise.
In retail banking, Absa continued embedding digital capabilities across onboarding, payments, lending and servicing. Customers can now open accounts and access savings, investment and lending products digitally, supported by innovations including Absa Pay, ChatWallet and the Abby virtual assistant.
Investments in biometric identification, AI-driven fraud detection and behavioural analytics strengthened security while improving customer experience.
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