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Uber’s second-quarter results showed a net loss of to $5.2 billion up from $878 million the year before.
On the back of the news in August, its shares plummeted and have remained between $28 and $35 a share – way below the $45 analysts thought the stock would reach following its IPO in May.
So, given this financial performance, it was surprising to hear that the ridesharing company will now launch a variety of financial products to support its network of four million drivers across the globe.
Trust
Would you trust Uber with your money? More specifically, would Uber drivers and Uber Eats couriers – workers who have notoriously been side-lined by the company, classified as contractors and unable to access benefits as normal employees – trust their loss-making employer with their money?
Yes, the company is engaged in conversations about drivers’ rights. And yes, the company’s strategy has always been to undercut the competition and gain market share before increasing prices to become profit making. But surely with all the new players out there, Uber will quickly lose customer – and driver – loyalty to other ride-hailing companies once prices go up.