Procter & Gamble made an announcement today, simultaneously in Cincinnati and Boston, that it has signed a deal to acquire Massachusetts-based Gillette for $57 billion, making it the largest deal in P&G’s history.
Gillette, founded in 1901, brings in the majority of its revenue from razors and related shaving products, though it does also own Duracell batteries and Oral-B toothbrushes. The combined company will boast more than $60 billion in annual revenues, giving it increased leverage at stores ranging from discounters to grocers.
Access intelligence that drives action
To unlock this research, enter your email to log in or enquire about access
