Awards for Excellence national winners 2025: Austria

Best bank 2025: Erste Group

Erste Group’s standout performance in Austria in 2024 was driven by digital enhancements, product innovation, and a strengthening of its client-focused offering. 

On the digital side, the bank made a series of improvements to its product suite. A key digital development was the implementation of “Claire”, an AI-powered internal chatbot launched in August 2024. Claire benefited clients and staff by streamlining internal processes, reducing response times, and freeing up frontline teams to focus on more value-add, personalised services.

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