Best bank: Akbank
In 2025, Akbank strengthened its position in Turkey through fast-growing digital customer acquisition and the expansion of embedded, data-driven banking capabilities.
Momentum in customer acquisition and usage continued to shift decisively toward digital channels, with three-quarters of new retail and SME customers onboarded digitally and newly acquired users increasing product engagement year-on-year. This translated into significantly higher uptake of core products through mobile, including the majority of loan, card and deposit sales.
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