TBC Bank’s push to digitalise every major retail journey, backed by a bank-wide service culture programme, turned its mobile and omnichannel ecosystem into the region’s new reference point for effortless, end-to-end banking. The result is a customer experience model that seamlessly blends instant digital access with consistent human support.
A wholesale redesign compressed retail onboarding, current account opening and digital card issuance from a manual, 25-step sequence that sometimes stretched to 40 minutes into a seven-step journey that now averages 45 seconds.
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