OTP Group’s retail strategy throughout the review period continued to hinge on making everyday money management faster, simpler and more intuitive.
Group-wide platforms were upgraded to work in real time, while local subsidiaries were encouraged to experiment with digital features that solved narrowly defined customer pain points.
The approach yielded standout successes, such as the Persely digital piggy bank in Hungary, which now rounds every debit card purchase up to the nearest hundred or thousand forints and sweeps the spare change into a user-chosen savings goal automatically.
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