CaixaBank’s Gortázar on how Spain’s incumbent can stay ahead

CaixaBank has by far the biggest share of Spanish banking today, but technology is bringing rapid change and new competitors. Chief executive Gonzalo Gortázar tells Euromoney how it is reimagining its sales channels to attract new business and breed loyalty.

Imagine you have a commanding market share in the national market, achieved partly by buying large rivals. Now, the scope for further M&A is not as great as before, partly due to competition rules. New technology is bringing new earnings possibilities – but also new challenges to your customer base.

These are issues that many large national champion banks are facing today, notably in Europe: whether it’s Lloyds Banking Group in the UK, Intesa Sanpaolo in Italy or CaixaBank in Spain.

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