BNP Paribas-Axa IM: Bonnafé’s biggest acquisition won’t be a hasty move

Buying Axa IM would be BNP Paribas chief executive Jean-Laurent Bonnafé’s biggest acquisition. It has been a long time in the making.

Size matters ever more in asset management, where the commonly stated rule is that any asset manager with under $1 trillion under management is sub-scale.

The asset management units of BNP Paribas and French insurer Axa are well below this level, with around €575 billion and €850 billion, respectively. For BNPP, this compares poorly with other French banks, above all Crédit Agricole, which owns Amundi, a €2 trillion asset manager. Natixis Investment Managers is also more than €1 trillion, while Societe Generale’s lack of a large asset management and insurance business is often cited as the reason why it has underperformed as a group.

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