When Niccolò Ubertalli’s mother goes to a relationship manager to make a simple payment to his young nephew’s neobank account, to many it simply emphasises the hopeless inefficiency of traditional banking.
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But the ex-UniCredit executive – now resurrecting HSBC’s former French retail bank under the old Crédit Commercial de France brand (CCF) – knows which one of these two potential clients he thinks is more appealing. Even if his nephew will eventually become just as wealthy as his mother, the latter for now fits much more squarely into the affluent customer segment the new CCF is targeting.
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