Digital bets revive BBVA’s global ambitions

After the 2020 sale of its US bank, BBVA’s global ambitions in retail are alive and well. It has entered Brazil with digital bank Neon, ploughed more capital into UK app-based lender Atom Bank and launched in Italy in a way that presages branchless growth across the eurozone.

During the past two years, international sales by big banks have been seen to signal the demise of global ambition in retail banking, but things are different at Spanish banks, including BBVA.

The Madrid-based lender started the latest round of US exits by big European banks in late-2020, with the sale of BBVA USA to PNC. That was not long after it had sold banks in Chile and Paraguay, in the late 2010s.

The sale of HSBC’s US retail business followed in May 2021.

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