At Euromoney, we like to think we’re more attuned to corporate doublespeak than most.
We receive 1,000 award pitches at this time of year, and many of them make redoubtable efforts to torture the English language.
We’d like to raise a glass to ANZ, though, for this line in its first-half results, announced on Wednesday.
“Our focused approach ensures a systematic cadence that adds velocity to benefit realization.”
That’s not buried away in a footnote. It is a highlight, a 20-point font line of concluding text to summarize a similarly baffling slide.
Normally, doublespeak is intended to disguise some deeper malaise
The next page headline, “Change the bank investments reorient back towards growth,” isn’t much better, and we’re not entirely sure the headline on the page after that, “Substantial accelerated strategy initiatives in-flight”, is going to trouble Hemingway for clarity of expression either.
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