Brazil’s digital platforms capture lion’s share of private banking growth

Liquidity events rather than asset migration drive market share gains.

Private banking has been big business in Brazil this year.

XP’s PB business has grown its assets under custody (AuC) by 300% to R$240 billion ($44 billion) in the last 12 months, according to Beny Podlubny, its global head of XP Private.

Where is this growth coming from? As Podlubny tells Euromoney, almost exclusively from liquidity events as Brazilian capital markets activity surged in the second half of the year.

Almost 100% of the new money was explained by IPOs, secondary offerings and M&As

Beny Podlubny, XP Private

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