Even on Skype, Euromoney can see Fabrizio Campelli’s face light up.
“Ah, relevance,” he says, savouring the word. “It’s a good place to start.”
He’s underplaying it. For a firm like Deutsche Bank, where Campelli is chief transformation officer, it’s more than just a good place to start.
The concept of relevance is at the core of how chief executive Christian Sewing has been pitching the project he embarked on in 2019, a project that aims to overhaul what had become a lumbering and bloated institution that no longer knew what it stood for.
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