Goldman Sachs launched its new US transaction banking offering in June.
Following the launch of its consumer brand, Marcus, in 2016, the move is the latest of the firm’s new initiatives to target big pools of revenue in markets where it does not need to capture commanding share to grow a profitable business quickly.
This is all part of a drive to attract operating deposits to lower the bank’s own cost of funds.
Goldman has been working on the initiative for some time.
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