Sir Patrick Sergeant: The man who made Euromoney

From the City desk of the Daily Mail to a park bench in New York, via conversations with the pioneers of the Eurobond market, Euromoney was the vision of its founder Sir Patrick Sergeant. He managed to create what is now a billion-pound business empire while reinventing financial journalism. His is a remarkable story.

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Sir Patrick Sergeant, even at the age of 95, seldom takes no for an answer. Ask anybody so poorly advised as to have declined an invitation to join him for a glass of champagne.

Financial journalism and the international capital market are all the richer for Sergeant’s persistence. He says that when he presented his idea for a new magazine tracking the evolution of the Eurobond market to Siegmund Warburg in 1969, he was initially given short shrift.

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