
Sir Patrick Sergeant, even at the age of 95, seldom takes no for an answer. Ask anybody so poorly advised as to have declined an invitation to join him for a glass of champagne.
Financial journalism and the international capital market are all the richer for Sergeant’s persistence. He says that when he presented his idea for a new magazine tracking the evolution of the Eurobond market to Siegmund Warburg in 1969, he was initially given short shrift.
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