Social media and banking: The perils of Gramming

Our research for this 50th anniversary edition for Asia took us all over the region, but we didn’t expect it to take us to an Indonesian version of carpool karaoke.

Kartika Wirjoatmodjo, chief executive of Mandiri and known to all as Pak Tiko, is a great believer in using technology and social media to get messages to his staff. 

So, for example, he once recorded his message in the format of a popular Indonesian TV programme called ‘The midnight show’ (rebadging it ‘The Mandiri show’ for the occasion) with one of Indonesia’s most famous comedians hired to conduct the interview. 

“It’s so I can relate to my employees in a more informal setting,” Tiko says.

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