Forget the Nordics – India is the country that is most likely to become the world’s first cashless society. Apparently.
Search #cashless and there is a swathe of tweets linked to Sweden, the UK, the US and increasingly India as banks and financial institutions across the country pump money into marketing campaigns to encourage Indians to drop paper money and go cashless.
Visa is the latest company to jump on the bandwagon – a move hoped to boost market share as it begins to lose out against homegrown payment providers.
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