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It seems likely that we will look back on 2018 as the year that Bradesco finally turned itself around. The bank has long been outgunned across financial metrics by its larger competitor Itaú, but in recent quarters has also been surpassed by a resurgent Santander Brasil – at least in the crucial return on equity ratio.
But Bradesco’s management and analysts think this relegation should be temporary. The bank’s scale and, more importantly, its mix of businesses leave it positioned to outperform its competitors in 2019 if the Brazilian economy performs as positively as the consensus expects.
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