Quick read: European banking’s digital experiment

European bank chief executives speak obsessively to Euromoney about new and rebooted digital banking arms – read on for a guide to Dominic O’Neill’s in-depth examination of the strategy and rationale behind these projects, and their chances of success.

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1. Digital disruption: why Europe’s online banks might ramp up

Disruption is everywhere in European banking and much of it from the banks themselves.

Digital brands are the new battleground for a sector that is ever more competitive with itself while also staving off the challenge from fintech upstarts on the one hand and the bigger tech giants such as Amazon and Facebook on the other.

So far, most online operations have stayed small in comparison to their more traditional parents, but a changing dynamic is seeing banks having to respond to customer demands for quicker, simpler and cheaper services.

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