Latin America: Almeida takes up the reins at Bram

Bradesco Asset Management is the third-largest asset manager in Brazil, with R$600 billion AuM. In March, it appointed a new chief executive with an equities background. Is this a sign of where the organization expects the money to go?

Ricardo Almeida

The career of Ricardo Almeida, chief executive of Bradesco Asset Management (Bram) since March, has followed a twisting path. But perhaps the most important turn caused him to leave an MBA course at MIT’s Sloan School of Management.

“I’m a drop-out – like Mark Zuckerberg and Bill Gates,” he jokes, in a meeting room of the building that was once called the HSBC Tower – Bram’s headquarters since Bradesco’s acquisition of the local HSBC business in 2016.

Employees of the hands-on chief executive say that Almeida is a strong advocate for people taking personal responsibility for their own careers.

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