Emerging markets: Exotix goes global to follow its dreams

Can a failing frontier markets brokerage transform itself into a full-service investment bank? Duncan Wales, head of Exotix, believes it can be done through the creation of a global partnership network – and so does his backer, Icap founder Michael Spencer.

When Duncan Wales agreed to head up Exotix in mid 2016, the firm was in a mess. Once a profitable niche brokerage focused on frontier markets bonds and distressed debt, it had gone steadily downhill after the financial crisis.

“Exotix was a trailblazer, but it allowed itself to fall behind,” says Wales. “It faced huge competition in its traditional space and it tried to diversify in difficult markets in a very challenging environment. It lost its way strategically.”

Founded in 1998, Exotix was originally an offshoot of broker-dealer Icap.

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