Morgan Stanley: As good as it gets?

US firm is firing on all cylinders - even if its returns are nothing to write home about

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Whichever way you look at it, Morgan Stanley had a successful 2017

In almost every business line, its performance improved. Market shares grew or were maintained. At various points during the year, its market capitalization overtook that of its arch-rival Goldman Sachs, which would have been unthinkable even a couple of years ago.

Chief executive James Gorman always writes out by hand a list of 10 things he wants to achieve in the year ahead.

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