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Lebanon’s First National Bank certainly tried to dispel that conception at Euromoney’s latest event in Beirut in May.
When we went to say hello, the two marketing officers at the FNB stand dispensed with the usual dry presentation of their institution, followed by the customary offering of a marketing pack. Instead, when asked what made the bank special, they promptly replied: “Plastic surgery.”
FNB, it turns out, made its name by offering a dedicated loan for such operations.
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