Primus Financial Holdings: Morse signals grand plans for post-Citi bank

“Our initial view is to stay away from the consumer side because we think it is a business that tends to make you a little bit of money in good times and lose you a lot in bad times” Bob Morse, Primus

After 25 years working at Citigroup, many of them spent fending off criticisms of the firm’s universal banking model, Bob Morse might be forgiven for taking a break from the industry. Instead, the veteran banker is launching a new financial services group that aims to provide Asia‘s top companies and families with a full suite of banking products.