UniCredit’s CEE network

Central and eastern Europe are a key division to UniCredit’s future success. Comprising 20 countries, with a regional market share of about 18%, historically the bank has grown its presence more through acquisition than organic growth.

Why UniCredit is a victim of its own success

UniCredit’s most recent deals were in Ukraine and Kazakhstan. In July 2007, it agreed to buy 95% of Ukraine’s Ukrsotsbank from Interpipe Group for $2.2 billion. Also last year, UniCredit bought a majority shareholding in Kazakhstan’s ATF Bank for $2.3 billion. Although both deals made sense – they provide the Italian firm with a foothold in the nascent banking markets in the region – analysts believe they came at a price.

“We believe the acquisition was expensive,” was the judgment of Alessandro Roccati, analyst at Fox-Pitt Kelton Cochran Caronia Waller of the Ukrsotsbank transaction.

He is critical of the ATF deal too. “We believe the deal makes strategic sense but was done at the wrong time and at the wrong price,” he says.

Erich Hampel, head of the CEE division at UniCredit, says: “Such deals always have to be evaluated in the medium to long term. Taking into account that the Kazakh market is expected to be one of the fast-growing markets in the region, we believe the price was fair.”

These acquisitions are likely to be the last for a few years at least. Instead UniCredit is targeting organic growth, with the most important markets being Poland, Turkey, Russia, Ukraine and Romania.

In Turkey, for example, its subsidiary, Yapi Kredi (in which it jointly holds an 81.8% stake with the Koc Group), will open 350 new branches and focus on mortgages, credit cards and financing small and medium-sized enterprises.

In Romania, where UniCredit merged three entities to create UniCredit Tiriac Bank, the target is to open about 300 branches over the next three years to take advantage of the strong growth of the retail market.

In Russia, UniCredit has a two-pronged approach. Through its subsidiary, International Moscow Bank, it plans to concentrate on retail banking, although competition will be especially tough given that it is only the sixth-biggest bank in the country. Moreover, Raiffeisen International has a much bigger presence. At the same time, UniCredit owns a brokerage, Aton Capital, through which it hopes to strengthen its investment banking business.

The strategy in the other markets will be much more selective. In the Baltic States, for example, the emphasis will be primarily on corporate banking. In Slovakia, in contrast, the priority will be on retail.

UniCredit’s focus on central and eastern Europe is the right strategy. These are still growing markets, although there are risks, especially related to households’ unhedged FX exposures and some possible deterioration in credit quality.

If the bank is successful in executing its plan over the next three years, its share price will soon start shooting back up again.

CEE: the growth engine
UniCredit groups main divisional results H1, 2008 in Eu mln
Retail Corporate Private banking Asset management Markets and investment banking Poland markets CEE Parent Co and other subsidiaries Consolidated group total
Operating income
H1 2008 5,681 3,066 743 609 504 1,122 2,145 173 14,043
Change over H1 07 pro-forma 3.7% 3% 0.5% 23% N/A 5.9% 36.6% N/A 9.6%
Operating costs
H1 2008 3,694 1,001 448 260 731 521 1,057 649 8,361
Change over H1 07 pro-forma 2.4% 5% 4.4% 19.8% 21.5% 11.6% 34% N/A 4.7%
Operating profit
H1 2008 1,987 2,065 295 349 227 601 1,088 476 5,682
Change over H1 07 pro-forma 6.3% 2% 4.8% 25.3% N/A 1.5% 39.3% N/A 24.8%
Profit before tax
H1 2008 1,335 1,534 312 373 293 568 926 378 4,377
Change over H1 07 pro-forma 5.6% 1.4% 5.4% 20.5% N/A 2.9% 36.4% N/A 32.3%
For parent company and other subsidiaries consolidation adjustment is included
Source: UniCredit