Credit valuations service sector heats up
March 2008
A beacon in the valuations storm?
WHAT’S IN A name? When the name Markit is brought up in discussion with a market participant one is still often met with the question: “Do you mean Mark-it Partners?” This shouldn’t dismay the proponents of the firm’s rebranding exercise, which took place in early 2004, because under its new or old title Markit is firmly engrained in most people’s minds.
The original name of this firm offers some insight into the driving force behind it and the strategy used to create one of the most dynamic financial services information companies.
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