Direxion Funds will launch a line of exchange-traded funds and a marketing campaign on ETF education. Direxion filed for 36 ETFs and could launch them by summer’s end, said Andy O’Rourke, marketing director. The firm told FA it was considering jumping into the ETF space in response to competition from Rydex and ProShares (FA, 2/4).
As part of the marketing campaign Direxion will release value added materials explaining the ins and outs of ETFs to advisors and investors.
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