UNLIKE, SAY, THE manager of a long-only equity fund, who might find it difficult to pull in new customers during a bear market, a structured note seller is in the enviable position of being able to present clients with an upbeat investment case no matter what the market conditions. That’s because it is just as easy to engineer a derivatives-based investment that will increase in value when markets go down as it is to put together a product that will profit when markets are rising.
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