The push is part of an effort by ALPS to position itself as a firm specializing in satellite offerings (FA, 2/4). Tom Carter, managing director at ALPS, said the firm’s wholesalers are focused on educating advisors about how commodities fit into portfolios and that they would push commodities at advisor conferences. ALPS is considering a commodities-based marketing campaign, which could include advertising, but Carter said no time table has been set. “Big institutions are adding more exposure to commodities and only recently has that been available to the retail investor.
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