Private banking: Quality begins at home
In total, the region has 400,000 high-net-worth people (defined as those with at least $1 million in financial assets, excluding collectables, consumables, consumer durables and primary residences). It has 10,200 ultra-high-net worth individuals (those with at least $30 million in financial assets). In comparison, North America has 3.3 million high-net-worth individuals and 41,200 with ultra high net worth, and Asia-Pacific has 2.8 million high-net-worth individuals and 20,400 with ultra high net worth.
However, the number of high-net-worth individuals in the region does not do justice to the absolute size of the market in Latin America: the total assets held by the wealthy and ultra-wealthy in the region amount to $6.2
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