Invesco PowerShares Readies National Campaign

Invesco PowerShares plans to launch a national print and television advertising campaign during the first quarter of 2009 that will focus on funds it thinks will lead the economy out of recession. "We believe there may be very specific sectors or industries that lead us out of the economic hole we're in and people will be looking for very specific exposures in the market to try to take advantage of opportunities," said Bruce Bond, ceo. Bond said the ads would highlight offerings that could include technology, natural resources, infrastructure and clean energy--all areas that should benefit from the incoming administration of Barack Obama.