THE GREEK ECONOMY is booming and so are the country’s six biggest banks, which enjoyed 19.5% growth in operating revenue for 2006. But although strong growth is expected in 2007 and 2008, and the outlook for the sector looks positive, Greek banks are realizing that to sustain expansion they increasingly need to focus on those market segments with the greatest potential.
The largest and oldest of these banks, National Bank of Greece (NBG), is part of the fabric of Greek life: despite increased competition, it has maintained a 30% market share in deposits and more than 20% in loans.
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