BBVA: What can be bad when so much is good?
Francisco González Rodríguez, chairman of BBVA has a radical view of the role technology can play in making his bank one of the most efficient in the world. Although most banks primarily see technology as a means of cutting costs and outsourcing back-office work to lower-wage countries, González believes that it can also dramatically enhance productivity. For BBVA technology is also the key to bancarización, bringing entirely new customers into the banking system.
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