BBVA: What can be bad when so much is good?
Francisco González Rodríguez, chairman of BBVA has a radical view of the role technology can play in making his bank one of the most efficient in the world. Although most banks primarily see technology as a means of cutting costs and outsourcing back-office work to lower-wage countries, González believes that it can also dramatically enhance productivity. For BBVA technology is also the key to bancarización, bringing entirely new customers into the banking system.
You say that BBVA will need to take unconventional measures in order to meet your target of a 35% cost/income ratio by 2010.
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