TOWARDS THE END of a long interview with Roberto Setubal, CEO of Brazil’s Banco Itaú, Euromoney attempts to move the topic of conversation from the organization’s achievements to the man’s, asking: “Do you have any ambitions outside of Brazil?” Setubal responds by looking out over the view of São Paulo from the spacious comfort of his office at the top of one of the bank’s city-centre towers. As he begins to discuss the possibility of long-term overseas acquisitions and strategic positioning, it takes a moment to realize that he has misunderstood the question and is talking about the bank rather than himself.
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